Coaching is a discipline that is based on identifying goals and constructing a feasible plan that can help clients achieve betterment in specific areas of their lives.

The role of a Coach is to provide clarity, focus, and non-judgmental objectivity together with confidentiality to help the client identify their desired goal and work towards creating constructive changes that lead to the RESULTS desired. By asking well placed questions and constructing a plan of action the coach is 100% committed to the client’s growth. George Bernard Shaw once said: "I am not a teacher: only a fellow-traveller of whom you asked the way. I pointed ahead - ahead of myself as well as you." This statement captures part of the nature of coaching, the only addition is that the coach will travel with you to challenge, stimulate and guide you and help keep you on your path.

By providing support, the coach enables the client to stay positively focused and face any challenges or obstacles that could prevent them from reaching their goals. It is about helping the client utilize their most precious asset – their potential. What’s special about coaching is that it is result based and progress can be easily gauged. Coaching is about working with the client to raise their self-awareness and support their personal as well as professional development. Coaching is about improving performance; and according to T.Gallwey: “Performance equals Potential minus Interference ( P=p-i)”. A coach’s objectivity along with professional know how can help clients identify various interfering factors, thus bringing clarity, focus and dedication to the client and maximizing their overall performance and balance.

How is coaching different to therapy (or counselling)?

Therapy is mainly for more complex issues that arise from trauma, abuse and childhood experiences that may hold people back from progress, and in some cases must be addressed. Coaching is quite different, and to put it simply – coaching looks forward rather than back into your personal history. It aims at making constructive changes to the current situation, and consequently improving future ones.

Who can benefit from coaching ?

Anyone from any background who may feel that there is little progress in their life, or feels dissatisfied with their performance. Clients using coaching include multi-national corporations, financial institutions, directors, managers, executives, and also private individuals, who want to take control of their lives and make positive changes to improve the quality of their professional and (or) personal life.

Does coaching really work ?

Absolutely! In fact you can ask anyone who has experienced coaching, and they will confirm how much it has helped them feel a deep sense of motivation, and progress (see testimonials ). A recent study by Fortune Magazine showed that companies who undertook coaching saw a 53% increase in productivity and a 37% increase in working relationships with clients. Coaching is gaining more and more recognition around the world, simply because progress, growth and achievement are the essence of its discipline.