By definition, a belief is a principle accepted as true or real without proof or concrete evidence. However, a coach’s understanding of a belief is much deeper and different than an average person. A belief is a thought and idea that people do not question – some may not even be aware of them at all. So how on earth do beliefs take shape? How do we believe certain things over others? The answer is quite simple really. Beliefs are shaped by a variety of forces, forces such as our parents and family, religion, socio-economic background, education, the friends we socialize with, teachers, the media and our cultural background to name but a few. What is a belief? Simply a repeated thought that evolves into a belief then manifests itself into behaviour. Phrases such as : All Muslims are terrorists, Oh I’m a terrible presenter, my will power is hopeless, Mondays are always horrible, or I’m a loser are all phrases we pick up from the world around us. The fascinating thing is that the human unconscious mind is like an innocent little child that does not negate – everything it hears gets stored. Don’t believe me ? Try this:

Whatever you do in the next 5 seconds – DO NOT think of a GREEN EGG. Don’t ! Think of anything but a GREEN EGG … .. I’m willing to bet vital parts of my anatomy that you already thought of a GREEN EGG.!

This is how absorbing and uncontrollable your unconscious mind is. Our beliefs are the most powerful force that govern our attitudes, outlook and actions. A belief can be such a powerful thing that it can affect our posture, mannerism, motivation as well as our work performance, and relationships. You may pass by the magazine isle at the supermarket, and your visual mind gets bombarded by images of size 8 women with flawless skin that has been digitally enhanced and air-brushed. Or you may be driving and think of balancing your cheque book, then remember a time in your math class when the teacher embarrassed you with a harsh comment when you answered a question wrong. These two example can sound rather trivial, but if you focus on them long enough, and repeat them to yourself often, you will grow to BELIEVE that the way a beautiful woman must look is like that model on the magazine, and that you cannot add 7+4 ! The really frightening thing is that some beliefs are so strong that they influence our lives to the point of misery. Negative beliefs result in limiting beliefs that greatly influence our potential and performance in a variety of areas, not to mention self-esteem, relationships, stress and ambitions we brush under the rug because we fear failure. Fear of failure (which in my experience is the root of all underachievement) is a sad result of limiting beliefs. We avoid attempting our dreams because we believe we’re not good enough. Going back to my first paragraph, a belief is a principle accepted as true or real without proof or concrete evidence.

Unfortunately, most people are oblivious to their limiting beliefs, they carry on doing the same thing, but expecting different outcomes when the core issue is their own repeated pattern of thinking that governs their actions. This reminds me of a client I once had who for purpose of confidentiality I shall refer to him as Mr. Red. Mr. Red was an extremely educated and well seasoned gentleman who never asked for a raise, nor did he ever strive to earn more than what he deserved. As our sessions progressed, he came to realize that he believed that an abundance of money was not Catholically sound, and that due to his strict religious upbringing he viewed too much money as evil. Naturally, we worked on this limiting belief, and he now views abundance of money as a chance to provide for his loving family, community and the charities he was involved in. He is now much happier with himself, and his abilities.

In a way, beliefs are the little switches in the control room of a huge shipping tanker. If you were to give them a little turn, your destination can change from Miami to Rio De Janeiro. The same applies to ones everyday limiting beliefs, if one is to re-examine them through effective questioning, one can make grand changes to the quality of their lives and their unlimited potential.

In my next article I shall provide you with tools and techniques that can help you evaluate and liberate yourself from your limiting beliefs, and start living a freer life that can bring out your true potential. After all, as George Bernard Shaw once said: “Life is not about finding yourself. Life is about creating yourself”.